About

I'm Alice, the founder of InMotion Planner, a digital stationery brand. Ever since my teenage years, planners have been a passion of mine. Writing on paper to organize my days, jotting down my thoughts and dreams, has become an integral part of my life.

Planners have served as my main tool in executing both personal and professional projects. Over the years, I've amassed a large collection of paper planners and notebooks.

With InMotion Planner, I've created a digital alternative for fellow stationery enthusiasts like myself. My aim is to blend the practicality of a digital planner with the beauty and personalization of a paper one.

InMotion Planner offers digital tools that empower my clients to efficiently and aesthetically plan their lives using modern and stylish designs. I'm proud to share InMotion Planner with those seeking a digital alternative to traditional stationery. 

Paper notebooks since my adolescence

How Did I Transition to Using a Digital Planner?

A few years ago, I embarked on a decluttering journey. I realized that to lighten both my mental and material burden, I needed to rethink my relationship with the objects around me.

One of the initial steps in this process was transitioning from the physical to the digital realm. Thus, I opted for alternatives such as the Kindle and iPad to replace my physical books and paper documents. This choice allowed me to free up physical space while accessing an infinite virtual library.

This transition to digital offered me increased flexibility and mobility. Now, I can carry hundreds of books in a single device, significantly reducing the weight of my bag and simplifying travel. Additionally, the ability to take notes and highlight passages directly on the screen transformed my reading and note-taking experience into an interactive and enriching one.

The creator of InMotion Planner

Being a fan of paper and handwritten notes, I initially hesitated to embrace digital planning. However, in my pursuit of a minimalist lifestyle, I discovered the convenience of tablets and digital planners.

After carefully weighing the advantages and disadvantages, I took the plunge into the digital world. I vividly recall the excitement of purchasing my first digital planner and the sense of discovery as I found a solution that aligned with my new lifestyle.

Today, my digital planners on iPad are indispensable companions in my entrepreneurial journey. Embracing digital planning has proven to be one of the most effective ways to simplify my life while staying organized.

If you're curious about digital planning and want to join me on this journey, feel free to follow me on Instagram @inmotionplanner. Let's explore the world of digital planning together!

Live life on the move with InMotion Planner

How Did the Idea for Creating the InMotion Planner Brand Come About?

To be honest, like any significant change, the journey to creating InMotion Planner took time to unfold. It all started in spring 2019 when I stumbled upon digital planning. Initially, I continued using both digital and paper planners, as the paper versions often offered more variety (given the larger market).

However, I struggled to find a planner that perfectly suited my needs. It became evident to me that enjoying the planner you use is crucial for maintaining daily writing discipline.

As a lover of stylish, minimalist, and high-quality planners and notebooks, I drew inspiration from several incredible stationery brands. This sparked the idea of creating InMotion Planner—a digital stationery brand that marries the elegance and simplicity of paper with the convenience and flexibility of digital planning.

I envisioned a personalized planner for each goal or project, a versatile tool that would enable me to efficiently organize my travels, blog posts, grateful thoughts, wellness activities, intentions, finances, and even guide me in creating a business. Unfortunately, finding French options was even more challenging.

My paper notebooks in Montreal

My Journey

As an architecture graduate with years of experience in Montreal, my adopted city, my path took a significant turn when I ventured into entrepreneurship by founding InMotion Planner.

It all began in April 2021, when an idea emerged that would ultimately transform my life. Giving birth to InMotion Planner, a digital stationery brand, became my mission—to assist individuals, like myself, who aspire to adopt a decidedly paperless lifestyle.

Quality is paramount to me, serving as my primary motivation. My core objective is to offer robust tools, alongside tailored solutions, to aid everyone in managing their time and realizing their personal and professional aspirations.

A pivotal moment in my journey was participating in a training program led by the creator of the English-speaking brand, The Pink Ink. This opportunity equipped me with comprehensive expertise in designing digital planners, finely balancing aesthetics and functionality.

After months of dedication—studying the business model, undergoing specialized training, crafting the brand identity, building the website, curating content, and developing products—the long-awaited moment arrived in November 2021. It was with great pride that I unveiled the inaugural collection of digital planners and notebooks, marking the official launch of InMotion Planner.

Creating a digital stationery brand

My Mission

My ongoing mission is to continuously enhance myself to provide you with the finest digital stationery and personal development products. I staunchly believe in the power of planning and efficient time management to enhance quality of life and achieve objectives. I am convinced that the fusion of technology with handwriting can streamline our lives and liberate us from physical, emotional, and mental clutter.

My purpose is to furnish top-notch digital tools to aid individuals in better planning, organizing, and executing their tasks. I am dedicated to perpetually innovating to deliver aesthetically pleasing and inspiring products. I am unwaveringly committed to providing InMotion Planner customers with a distinct and exceptional experience with my brand.

Ultimately, my gratification stems from witnessing my clients attain their goals and lead more fulfilling lives through InMotion Planner's digital products.

Explore the store and uncover the collections today!

  • Alice la fondatrice de InMotion Planner à Montréal

    Brazilian & Montrealer

    As a Brazilian, I was raised in Fortaleza, a sun-kissed city in the northeast of Brazil. In 2012, I made the decision to settle in Montreal to study architecture. Since then, this city has become my favorite destination in the world and a place where I truly feel at home.

  • Fondatrice de InMotion Planner

    Architecture

    My initial passion lied in architecture, which led me to pursue studies in the field. While in Montreal, I was fortunate to engage in diverse large-scale projects. In this realm, pivotal to success are organization, creativity, adherence to deadlines, and productivity. These skills have been instrumental in accomplishing my tasks effectively.

  • Voyager et faire du journaling avec un planner digital

    Traveler

    As a travel enthusiast, I've explored over 20 countries worldwide. I'm particularly drawn to destinations that offer a laid-back tropical atmosphere, stunning architecture, picturesque ocean vistas, and delectable cuisine. To me, this combination epitomizes the essence of an unforgettable journey.

  • Experiences

    I'm always eager for adventures and unique discoveries, whether it's mastering kitesurfing, delving into the depths of the sea, exploring ancient pyramids, scaling Mount Batur, witnessing majestic manta rays, or marveling at the glaciers of Patagonia. To me, every journey is an opportunity to encounter something novel and unforgettable.

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