Hi, I'm Alice.
I was born in Fortaleza, Brazil, and moved to Montreal in 2012 to study architecture. That background gave me a taste for well-thought-out systems and spaces that make sense, a sensibility I bring into every planner I create.
I discovered digital planning in 2019, in the middle of a decluttering phase. I wanted to simplify my daily life, and my iPad became the place where everything came together: my lists, my projects, my reading. The problem was, at the time, I couldn't find a single digital planner in French that really worked for me.
So in 2021, I decided to create my own. I trained myself, designed my first pages, and InMotion Planner was born that November with its very first collection.
Since then, the brand has grown alongside me. The collections have expanded, and I've had the chance to guide other creators in designing their own digital planners, as well as build custom products for clients like coaches who wanted to offer something unique to their community.
My mission stays the same: giving you digital tools that adapt to how you function, not the other way around. Outside of work, you'll probably find me planning my next trip, book in hand, or out on a walk with my dog (yes, I'm officially a dog mom).
Happy planning!
